Intentional Prospecting Copy

As the name indicates, these are proactive intentional prospecting activities that you undertake with a clear objective of meeting people who own property in the area you are working. In its simplest forms, door knocking and phone canvassing! Both have their place and a strong prospecting strategy will include both.

The most important part of prospecting is having a purpose to your call that is meaningful and holds value to the homeowner you are making contact with. Otherwise, you will be an annoying disruption in their day.

From here we will explore a number of simple reasons to call on people and give you the scripts to go with them. These will all be designed as door knocking scripts however they can easily be used for phone canvassing as well.

Door Knocking Tips

  • Know your purpose for being there
  • Practice your scripts before you go to the door
  • Have something to leave them if applicable
  • Knock on the door then step back from the door, still clearly visible.
  • Make sure you are presentable and wearing a name tag as a minimum way of showing you are representing your company
  • Make sure you have a smile on your face, not a scary full-on smile but a smile
  • Keep your msg short and always finish by asking permission to keep them updated
  • Remember you are not there to get inside, even if they invite you, you should diplomatically decline eg ‘as much as I would love to, I have committed to talking to everyone in the street today so I must keep moving. Can I make a time to come back to take a look at your home and chat with you about the market?’
  • Have business cards prepared with this msg on the back ‘Sorry I missed you, I will try to contact you again OR you can call me on 0418 XXX XXX. Thanks Cindy’. These are to be slid under the door or left in the letterbox, never jammed in the door as it can be a security alert that no-one is home.

5 Most Effective Prospecting Reasons

  • Just listed/Open Home invite
  • Just SOLD
  • Auction Invite
  • VIP property club
  • Buyers missed out
  • Withdrawn from sale
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