The real estate industry offers plenty of exciting opportunities to meet new people, work in a variety of interesting sectors, and build your career. Here are 5 key areas to focus on if you want to reach your full potential as a real estate agent.
Step One – High-Quality Training
Becoming a real estate agent takes quality training and you want to be sure that the real estate courses you take are delivered by an experienced and knowledgeable training provider who can properly prepare you for the industry and the role ahead of you.
Your real estate training provider should offer a wide range of courses that cover the different roles in the industry, including:
- Marketing and sales training for new and established real estate agents
- Property management training for people who want to move into the rental space
- Real estate administration training for people who want to broaden their client relations and rapport
Online training programs are a great resource for anyone wanting to enter the real estate industry, offering affordability and flexibility so you can learn at your own pace and on your own schedule.
Step Two – Discover Your Field of Interest
There are three main roles for real estate agents – sales, administration and property management. A well-rounded real estate agent is qualified in all three areas, giving you the highest chance of employment and growth within the industry. This allows you to find your feet and develop a focus for your real estate career. Here’s a quick guide to these different roles.
- Sales – This is the role most people are familiar with – the real estate agent who helps buyers and sellers with real estate transactions! You can work in commercial or residential real estate, and the role is very demanding and competitive as well as rewarding. Typical responsibilities include property appraisals, property sales inspections, sales negotiations, developing marketing materials, utilising customer relationship databases, following up with sellers and buyers, and prospecting for new clients.
- Administration – This is a more behind-the-scenes role with skills often required by new real estate agents. Your responsibilities will be mostly office-based and involve meeting and greeting clients who walk in, answering the phone calls/emails/mail, filing and, office management and database entry.
- Property management – This is the rental side of the real estate industry. You’ll attend rental inspections and perform rental appraisals, organise contractors and repairers, conduct market research and develop marketing material, manage viewings and perform reference checks on prospective tenants, and more.
Step Three – Develop a High-Impact Resume
To be able to sell a home, you need to first be able to sell your skills! Your resume is the first contact a prospective employer will have with you, so you want to make the right impression.
- Check all your spelling and grammar
- Focus on aspects of your life that relate to the job and industry
- Talk about what you want to achieve
- List your skills, certifications and work experience
- Relate the strengths you have that make you a great fit for the hiring agency and the industry – are you independent, well organised, driven, self-disciplined and dedicated? Let them know!
Another great idea is to include a photograph of yourself, so add a shoulders-up shot where you’re dressed professionally and look like you’re ready to sell. If you need some inspiration, take a look at the photographs listed on agency websites to get a good feel for what works.
Step Four – Research Real Estate Agencies
As a real estate agent, it’s important to find an agency that’s a good fit for you, so start researching local agencies in the area where you want to work. Read through their website to get a good understanding of their focus and brand vision to see if it works with your skillset and career ambition – for example, if you want to work in residential real estate, you can eliminate companies that clearly have a greater focus on commercial real estate.
Next, see them in action! This will give you a good idea of how they live up to their brand values and how they operate on a day-to-day basis. Look for their real estate signs and visit open houses where their agents are working, grab their brochures and see how they market properties, watch the staff in action at their branch and check the company profiles out on social media. Remember to look at small agencies as well as bigger ones – they often offer a significant scope of responsibilities and opportunities for career growth.
Prioritise agencies that are the most aligned with your skills, interests and values – the better the fit, the more likely they are to welcome you onboard and the better your chances of success!
Step Five – Develop That Essential Confidence!
Having the right attitude is essential if you want to be a success in the real estate industry, so you need to accept that competitive, hungry side of yourself. This is a very individualistic industry, so you need to balance teamwork with your own drive for success. It takes hard work, willingness to go the extra mile and the right attitude to bring clients in and build those all-important long-term relationships. Get ready to work extra hours, spend more time with clients and work hard to win people over – and you’ll see the rewards come in!
As a real estate agent, you need to keep investing in yourself too. Never accept that you’ve arrived – always work on developing new skills, honing your sales techniques and adapting to a dynamic consumer market. With the right attitude, you’ll reach your full potential!
World-Class Real Estate Agent Training in Australia
Global Real Estate Training offers industry courses for real estate agents who are hungry for success. Our online courses will help you gain a competitive advantage and develop a well-rounded skillset for each role in the industry. Expert-led and based on over 25 years of industry experience, our courses combine foundational skills training with professional mentorship to ensure you can start building a successful career from Day One!
Contact us today for more information.