Marketing

The Role of Social Media in Real Estate

Social media has become one of the most critical tools for real estate agents. Although it may seem overwhelming to step into the world of constant communication, it has become an essential part of the business for those wanting to sell to younger audiences. Here’s how to utilise the biggest social media platforms for your…

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How to Use Facebook to Generate Leads as a Real Estate Agent

Use Facebook to Generate Leads as a Real Estate Agent

Facebook is one of the most powerful marketing tools available to the real estate market, allowing you to showcase your brand and offering to over 2.7 billion active monthly users. In 2019 alone, 58-68% of all Australians used Facebook at least once a month, with the average Australian using social media for about 1.5 hours…

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The Impact of COVID-19 on the Real Estate Industry

The Impact of COVID-19 on the Real Estate Industry

Every industry around Australia and the world has been impacted by the COVID-19 pandemic – and the real estate industry is no exception. If you’ve been considering a career as a real estate agent, here’s some insight into how the industry is performing and transforming in this new environment. Australia’s Strong Property Market Australia has…

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Tips for Mastering the Virtual Tour

Tips for Mastering the Virtual Tour

While Australia is opening up from COVID-19 restrictions in some states, the pandemic will still be with us for many months to come. One of the most effective ways for real estate agents to adapt to the new normal and keep sales rolling in is to offer virtual property tours and open houses. Here’s some…

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